Every channel, one number: the margin it leaves after ad spend.
For the founder or head of acquisition of a Shopify brand doing 1 to 10 M EUR a year, with 20 to 200 k EUR of monthly media spend and no analyst on the team.
Meta retargeting
+18.2k EUR
after ad spend
Above zero
Competitor creativeMeta prospecting
- Platform claims +5.1k
- Real orders: -8.4k
Orders matched
Real Shopify revenue
The orders your store recorded, not the sales each ad platform says it drove.
Minus product cost
Taken off every order, so a sale that costs more than it earns shows up as one.
Minus media cost
Spend from your Meta Ads and Google Ads exports, channel by channel.
Four exports go in. One number per channel comes out.
- 1Drop your Meta Ads, Google Ads, GA4 and Shopify exports. CSV at launch.
- 2Platform-claimed sales are set against the orders Shopify actually recorded.
- 3Read one margin after ad spend for each channel.
meta-ads.csvdropped in
Meta- Google
google-ads.csvdropped in
ga4.csvdropped in
GA4- Shopify
shopify-orders.csvdropped in
Sample files, shown to illustrate the drop.
Margin after ad spend, last 30 days
SampleMetacold
Metaretarget
GoogleShopping
GoogleSearch
Brandcampaigns
- Margin left
- Loses money
- If platform-claimed sales were all real
Sample figures in EUR for a made-up brand.
A channel can look healthy and still lose money.
Each bar is what a channel leaves once product cost and media cost come out of real Shopify revenue. The line is what its own dashboard would have you believe.
Every platform claims the sale. Only one count is real.
Meta, Google and GA4 each report their own sales. revenuearchitect reconciles those claims against the orders Shopify actually recorded, so every channel is judged on revenue that happened.
orders
Meta claimed 40 sales
31 found in orders
Sample figures for a made-up brand.
Channels
Sample- Meta cold9.6k EUR-8.4k
- Meta retarget6.8k EUR+18.2k
- Google Shopping7.4k EUR+14.2k
- Google Search4.1k EUR+9.8k
- Brand campaigns3.2k EUR+27.9k
Creative behind the number
- Channel
- Google Shopping
- What the creative does
- Shows the whole set on one counter
Sample creative
Sample figures for a made-up brand. The creative image is generated.
The competitor creative that explains the number sits beside it.
A number says where the margin went. The competitor creative next to it says why. Both are on the same page, so nobody has to open a third tab.
The one monthly plan
299 EURper brand
- Flat, whatever your revenue.
- Paid through the hosted Stripe checkout, behind a sign-in.
- No free trial. The free entry is the one-off online audit.